Notes on The Power of Moments: Why Certain Experiences HaveExtraordinary Impact by Chip and Dan Heath.
Isn’t this what we all strive for?
As a teacher, this is what I’m all about. I spend 18 weeks with you. We should have some extraordinary experiences
and an incredible impact should be made.
Otherwise, what am I doing here?
This was my approach when Coach Mumm did his “Thank a
Teacher” night in 2016. The point was to
have his senior players choose one teacher who has impacted them. Sure enough, Derick N selected me. I am not trying to be arrogant. I’m just putting my money where my mouth is –
if I had spent all that time with Derick and hadn’t impacted him at all, well,
I would have had to reconsider my approach to teaching.
The same thing happened where there was a minor scrum over
several groups wanting me to be their chaperone for the choir trip. Reese told them it wasn’t a popularity
contest. And it wasn’t. We had amazing chaperones, but I think kids
who had me in class previously who wanted me as their chaperone, knew they were
going to have fun in my group. That’s
because I believe in having fun in class and making an impact on my kids.
Hence, why I chose this book.
The book opens with an example of two teachers, Chris Barbic
and Donald Kamentz, running a school that devise a “national signing day” for
their kids who are going off to college.
This is a moment that began small but blossomed and grew into a
monumental thing in their school. Now
underclassmen see kids they’ve looked up to signing to attend college and they
realize that they can do that too if they work hard at school.
Moments don’t just happen to us. We have to take advantage of the moments that
come our way.
But how?
Great question –
The author offers these questions – “What if a teacher could
design a lesson that students were still reflecting on years later? What if a
manager knew exactly how to turn an employee’s moment of failure into a moment
of growth? What if you had a better sense of how to create lasting memories for
your kids?”
Moments like this – this is a text I got from a student who
was responding to my final comments on her paper – are what I teach/live for.
The best part of the book is that they focus on how to
orchestrate moments like this.
I really love this line – “Our lives are measured in
moments, and defining moments are the ones that endure in our memories.”
I can think of two right off the top of my head. First, Amy Christianson, 9th grade
English. She was first year teacher who
had original assignments like I’d never seen before. One asked for us to write an ending to a
story we read in class. This tapped into
my creative writing love and my love for horror (I began consuming Stephen King
novels in late elementary school). I
spent hours crafting this piece and had a blast.
I turned the paper in, but Mrs. Christianson’s brilliance
didn’t stop there. She stated that she
was going to read her top three favorite ones in class.
And she did. The last
one she read, which she said spooked her the most, was mine. Changed my life.
I wouldn’t be an English teacher if it wasn’t for that
moment.
Second, Mr. Mueller, fifth grade. Mr. Mueller was using a camcorder to film us
doing a live rendition of To Tell the
Truth. As it happened, he assigned
me the role of the game’s host.
I was terrible. In
fact, I was going to switch with my extroverted friend, Dale. But Mr. Mueller wouldn’t let me. He said he chose me for a reason.
I went through the recording and I was boring. Mr. Mueller asked the class what was wrong
with my job as host. Jenny Dennis said I
was boring.
After that, I worked hard to be more engaging. I cracked jokes. I came out of my shell. I realized there was an inner-ham inside of
me.
This showed me that I liked to entertain and be on
stage. Combine that with Mrs.
Christianson inspiring me to be an English teacher, and I have a job I love.
Why is it so important to try and build in great moments?
The author delves into the world of psychology for
this. The author notes, “When people
assess an experience, they tend to forget or ignore its length—a phenomenon
called “duration neglect.” Instead, they seem to rate the experience based on
two key moments: (1) the best or worst moment, known as the “peak”; and (2) the
ending. Psychologists call it the “peak-end rule.’”
This is vital for teachers or parents or anyone! Students won’t remember every detail of a class. They will remember the peak moment(s) and the
end. Now for me, this is troublesome for
I tend to do a lousy job ending classes or units. Moreover, the peak moment(s) in any class are
all dependent upon the student. I once
texted several former students to see what assignment or project they enjoyed
the most. I thought this would point me
toward the one thing I do best. But it
didn’t. The responses were all over the
place. Naomi loved the mock TED Talk I
had them do. Adam loved the Sticky-Note
book report. Josh liked our in-class
discussions. Sam liked the MGRP. This hammered home something to me: try to
build in as many peak moments as possible so they resonate with kids as much as
possible.
But it isn’t just peaks and ends that matter. For longer time frames, like classes,
beginnings matter too. It’s funny that I
just read that since one student responded to my question about what they liked
most about class, and he talked about on the first day he knew that once I
wrote my class rules on the board (I have two rules – Rule #1 don’t suck. Rule #2 – see Rule #1), he knew he was going
to love College Comp.
A key line – “What’s indisputable is that when we assess our
experiences, we don’t average our minute-by-minute sensations. Rather, we tend
to remember flagship moments: the peaks, the pits, and the transitions.” In other words, success hinges on customer
service. And I’ve long believed in
teaching/education we are in the customer service industry. If you don’t realize that, you’re not having the
kind of impact on your kids that you should be (or that you could be)
having.
Here is a great
example of this. It doesn’t look as
fancy as a five star hotel, but it’s expensive as one. Instead, they offer an experience that is so
over the top, so rememberable that despite a modest look and facilities, they can
charge as much as they want.
Isn’t this true for great teachers, coaches, and
business?
This is true for Disney too, which is a great example of
combining the best of both worlds (amazing facilities and amazing customer
service).
The author explains how to craft peak moments –
There are four elements to crafting remarkable moments –
1. ELEVATION. Remarkable moments stand above the normal
routine. This is often triggered by
hitting a particular sense (like the popsicles served at the Magic Castel being
delivered on a silver tray). I recall
one remarkable moment I used to have in my 11th grade lit class when
we read Poe’s “The Masque of the Red Death.”
As part of our intro to the story, I had students read this account on the
Black Death. I recall how that document
talked about how if you had the plague, you’d get these large boils in your
armpits and groans that were full of blood and puss. They often were the size of apples. I don’t know why that description caught my
eye, but it did. So when we began this
unit, I’d have a good old Braeburn apple in my hand that I’d toss up and down
once awhile. Then as students took turns
reading the eye witness account, I’d keep tossing the apple and draw their attention
to it. Then when they read the description
about the boils, they were disgusted. I
said, holding the apple up, “could you imagine having a boil this size in your
armpit or crotch?” Then – without any
hint at all – I’d bite a huge chunk of the apple out. Man!
Kids would lose it! Ha ha. It was great.
2. INSIGHT.
Remarkable moments re-wire our understanding of the world around
us. I call these epiphany moments. Or as Gru would say, “Liiiiight bulb.” This type of moment still occurs in
class. If you read “The Lottery” by
Shirley Jackson, you’ll have a moment of insight in your class. But if you pair that with this fascinating
read, “Body
Ritual Among the Nacerima,” you’ll pair one epiphany moment with another,
even more shocking.
3. PRIDE.
These moments catch us at our best.
Moments that involve pride take a lot of prep and building up to. In other words, a goal has to be achieved. Seeing kids after a play, performance, or
concert illustrates this well. One thing
I discovered about this was on the choir trip when I was visiting with
Megan. She was talking to some
sophomores who would be taking College Comp in the fall. Megan talked about how much pride she took in
her final paper, which she did a great job on.
She said that when I tell kids that they have an 8-12 page paper due at
the end of the course, she was horrified.
But the way the curriculum is structured, you start small and before you
know it, you’re cranking out 4 page papers and then you’re cranking out a 6
page paper, so the last 8-12 page paper is do-able.
4. CONNECTION.
Defining moments are often social.
Think about weddings, graduations, vacations, baptisms, and so on. How do you get your students to share and
connect to help forge this type of moment?
The ELEVATION of students having their moment onstage, the
INSIGHT of a sixth grader thinking That could be me, the PRIDE of being
accepted to college, and the CONNECTION of sharing the day with an arena full
of thousands of supportive people.
Remember, key moments don’t have to have all four
elements. That’s fine. Just aim for at least one. Or if you can, orchestra your classes to hit
all four.
This is one thing I find so remarkable about Teach Like a PIRATE. Burgess intuitively understands the need for
this in his classes as a way to appeal to his hard to reach kids.
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