Hits the Nail on the Head

I know this post is about business and marketing, but it is totally applicable to education, especially classroom management and how we interact with kids.

Marketers with power

I know that I have to fill out this form before the doctor will see me, but the way you behave when you design the form and the way you ask me to fill it out will change the way I think about everything else you'd like me to do.

I know that I have to go to that meeting or pay that tax or listen to this lecture, but, right here, in this moment when you have power, you are going to to establish the way I feel about your entire organization.

If a marketer works hard to provide a positive experience when the customer has no choice, the benefit of the doubt that's earned is worth far more than it costs.

Redesign that form, change your attitude, adjust your fees and bend over backwards to be grateful. It'll be rewarded.

The way we design our assignments and assign those assignments makes all the difference.  Do we just assign the questions at the end of the chapter?  Do we just photo copy a generic worksheet from the text book company and have students complete it?  Or do we tailor our assignments to our classes?  Do we care about them?  Do we personalize them?

It's a tall order - I understand - to make our own worksheets or assignments, but if kids see us or our personality or a bit of themselves reflected in the work, it can totally change their experience.