Another great podcast I came across was from Dale Partridge.
Again, he is from the world of business, but his ideas on quality apply
just as well to teaching.
One of my favorite things that Partridge focuses on is quality.
And we all want quality - whether it’s in our products
(think Craftsman tools, Tiffany jewelry, or apple computers) or customer
service (think Menards, Chick Fil A, Carmax, or Hardware Hank).
Partridge looks at the four aspects of quality -
4. Personal
This transcends the quality of experience. Partridge talks about customer service under
this aspect of quality. How do companies
or businesses craft their products and services to make their customer feel
like this is designed just for us.
Customers love this quality.
Imagine walking into a store and hearing the clerk say, “I
was waiting for you to come in. We just
got this in. I know you’re
going to love it.” The
Buckle used to treat me this way when I’d come in and the workers would
recognize me and take me to see the newest shipments of Lucky jeans or Dr.
Martens or Marc Blanc watches.
So how does this apply to teachers?
How can we personally connect with our students not just to build
culture but also to deliver content? For
me, this is where social media plays a great role.
Through their writing, I get to learn so much about the lives of
my students. So when I learn that their
favorite movie is The Shawshank Redemption and if I’m
reading papers on a Saturday and see that TNT is showing The Shawshank
Redemption, I’ll text or Tweet or Instagram the
student to let them know. They’re
most likely not going to drop everything and watch. The important thing is that they know I read
their work about what was important to them and that I was thinking about
them.
Or if I’m watching TV or surfing the net and
see a story about some teenager or college student who has invented a new way
to clean up the oceans or get her product into Macy’s, I’ll
Tweet it out as an example of a Linchpin, which we read in College Comp 2.
Another way is when I sit down to plan lessons, I don’t
have learning targets in mind, necessarily, but I have the kids in my
classes. As I work toward the learning
target, I’ll make connections to my students and find examples that I
hope will resonate with them individually.
For example, when I was devising a lesson on the film review we write in
College Comp, I created a Storify with examples of all different kinds of film
techniques, which was the learning target for that day. I knew several of my students were diehard
Pixar fans, so I had to find the scene in UP where Ellie and Carl meet
and grow old together. Then I thought of
a few other students who loved horror films, so I found some key scenes from The
Silence of the Lambs and Halloween to use too.
I can do this in a number of other ways too. I recall early on in my teaching when I had
students keep a journal. I had one
student who couldn’t afford a table. I told her I’d get her one. In the meantime I had students creating
collages from old magazines I pilfered from the library. As this student was paging through one, she
stated how much she hated those little advertising inserts that are all over
the place. Then she began tearing them
out.
So when I finally got her the tablet, for some reason, I
remembered how much she hated those inserts.
So I hated a dozen or so inside the tablet.
Her eyes lit up when I gave her the tablet, but she really lit up
when she saw that I taped all those inserts in there. Maybe I’m wrong, but I
think the look in in her eyes said, “You remembered.” That was a connection I’ll
never forget.
How do you strive to personalize instruction to make students
feel like the lesson was designed with just them in mind?
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