Seth Godin advised young business people to read a book a week (with the implication being that the book is related to your field of business or study). He said after those ten weeks, you'll not only be an expert in that field (compared to your colleagues) but you'll be well on your way to being an expert.
To that, I say Amen!
Summer read #1 - The Icarus Deception.
Main message - Don't be afraid to do art. Be brave. Create art (art is something done in a unique way that touches and impacts other humans).
Summer read #2 - Finding Your Element.
Main message - this is the sequel to The Element. In this text, Robinson focuses on more folks (not all famous) who have discovered their elements. Moreover, Robinson includes some practical exercises to help you find and develop your element.
Summer read #3 - Start With Why.
Main Message - you have to know what your why is (why is "your cause"). Once you know what your WHY is, then you can work on your HOW (the actions you take to bring your cause to live). And then you come to the third level (which is where most people - who are unsuccessful or fail to inspire begin) of WHAT (the what is the result).
An example is apple.
If all computer companies functioned like apple, here is how it would look
What - We sell great computers
How - They are beautifully designed and user friends.
Why - Want to buy a (very expensive) computer from us?
Instead apple operates from the inside out with WHY first.
Why - Everything we do is about challenging the status quo and making you more creative and original.
How - You will be more creative and original through our beautifully designed and easy to use products.
What - We believe in thinking different. Want to buy a computer from us?
My personal "Golden Circle" for teaching looks like this --
Why (my cause) - Students must find their elements to thrive in the knowledge economy.
How (the actions I take to achieve my cause) - We engage in the learning process as co-learners. Oh yeah, and we read and write, read and write, read and write, read and write.
What (the result of time in my class) - A remarkable student who knows what their extra is and how to apply it to their elements.
That is not a bad way to spend a day at work. Is it?
Up next -
Summer read #4 - One Question
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