Guy Kawasaki hits it right on the head. It used to be that innovators had to sell their ideas to CEOs. Not the case anymore. Word of mouth is king. Only it's not word of mouth anymore in the digital age. It's world of twitter, facebook, youtube, blogging . . .
Kawasaki notes that whatever product or idea you are trying to sell, you don't have to convince CEOSs to approve. Rather, you need to get your product idea out there for the nobodies to see, the - as Kawasaki puts it - "lonelyboy47" to like and then tell 20 other people via twitter or facebook. Then things grow exponentially. This is how ebay and twitter erupted. Just try to find a business week or wallstreet journal article that says "Ebay and Twitter" are the next big things. You can't. That's because they grew via word of mouth in the digital age. Thus, the nobodies are now the somebodies!
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