Tuesday, July 21, 2009

Voiceful writing

Ever since I've joined Weight Watchers - two weeks now, and I've almost cleared ten pounds - I've been drinking water like mad.

The water I'm most partial to is Smartwater.

Now keeping with Sir Ken Robinson's call for creativity in school, I think it's great how this water bottle company has incorporated voice and creativity into their packaging.

Here is a blurb on their bottle (no thesis and five paragraph theme junk here):

Is it just us or do clouds get a bad rap?  while we admit they're not as great to have around on a beach day, as say, the sun, clouds are unsung heroes because they conatin nature's purest source of water.  meanwhile, spring water comes from the ground and contains random stuff and whatever else the animals that swim in it leave behind.  that's why we copied our white puffy friends by creating smartwater.  it's vapro distilled so it is in its purest original state.  its's a difference you can taste . . . unless, of course, you have no taste buds (then you're on your own).  but, we don't stop there.  we one-up the clouds by addind electrolytes just in case you do decide to this the beach.  unforunately, er can't fix the whole men in thongs thing.

Now that's entertainment.  Much better than reading 'stuffy' prose about the properties and benefits of cloud water vs. spring water.

Keep using voice in writing!

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